Head of Marketing

Our client is an international manufacturing company in the beauty products industry, with operations in Bangkok and Prachuap Khiri Khan. We, at JacksonGrant, are actively seeking a Head of Marketing to take on this pivotal role.

The successful candidate will focus on expanding business within the Thai market, executing innovative marketing strategies to enhance the visibility of the company's personal care products, and establishing the brand as a market leader. Responsibilities include managing and analysing market trends, consumer insights, and competitive intelligence to identify growth opportunities and guide strategic decision-making.

Responsibilities:

• Develop and implement innovative marketing strategies to enhance the visibility of our personal care products and establish our brand as a market leader
• Lead the creation of comprehensive marketing plans, encompassing brand positioning, product launches, advertising campaigns, and promotional activities
• Collaborate across departments to ensure a cohesive approach to customer service, distribution, and market responsiveness
• Work closely with cross-functional teams including product development, sales, and retail to align marketing initiatives with overarching business objectives
• Analyse market trends, consumer insights, and competitive intelligence to identify growth opportunities and guide strategic decision-making
• Oversee the production of impactful marketing materials, including packaging, advertisements, and digital content, tailored to resonate with target audiences
• Define marketing strategies that reflect the company’s unique identity and support its overall goals and objectives
• Plan and manage marketing functions and operations to project the company's distinctive "voice" and enhance its market presence
• Recruit and lead a high-performing team of marketing professionals, fostering a culture of innovation and excellence
• Stay informed about industry developments, technological advancements, and best practices in personal care or beauty products marketing, continually seeking opportunities for innovation and growth

Qualifications:

• Extensive marketing experience in personal care or beauty products: Minimum of 10 years of marketing experience within the industry, particularly in the specialty ingredient and additives space A deep understanding of market dynamics, customer needs, and industry trends is essential
• Proven track record of marketing success: Demonstrated ability to consistently achieve and surpass marketing targets Strong negotiation, presentation, and closing skills are essential
• Relationship-building skills: Excellent interpersonal and communication skills to establish and nurture strong relationships with customers and stakeholders Ability to understand customer needs and position our products as the ideal solution
• Strategic thinking: Ability to think strategically, analyse market trends, and develop effective marketing strategies that capitalise on opportunities within the personal care or beauty products industry Strong business acumen and market knowledge are critical
• Self-motivated and results-oriented: Ability to work independently and take ownership of marketing objectives Must be proactive, driven, and outcome-focused, with a strong sense of initiative and a goal-oriented mindset
• Passion for sustainability: Alignment with our mission and values is crucial Understanding of sustainable alternatives and the environmental impact of traditional sources is highly desirable
• Proficiency in English communication is mandatory